Alex Ballagh - Holistic Wellness Coach

THE SIGNATURE REFRESH

A smiling woman holding two halves of an orange, one near her eye and one near her chest, against a gray background.

About the project

The Brief:

Alex’s DIY website was in desperate need of a makeover - it lacked brand clarity, & it wasn’t converting. She wanted to take her brand style to the next level and create a beautiful & effective website that would sell more of her coaching programs & truly reflect her level of expertise + the massive value that she brings to her coaching clients in the holistic wellness space.

Site goals:

  1. To book more discovery calls for her coaching services & programs.

  2. To build her email list subscriber base via her free quiz.

  3. To sell more 1:1 coaching + her group programs.

The Before

According to data & analytics expert Dr. Emily Neuhoff (from Commit Me Co), Alex’s old DIY website “behaved like a digital brochure for an established audience rather than a discovery channel for new clients.”

Not only was it NOT converting into sales, the website’s retention was near zero meaning that site visitors did not return after viewing.

Brand Strategy

Collage of three photos against a background with green tropical leaves and neutral tones. The main photo shows a smiling woman with dark hair holding a green mug, sitting on a brown couch. A smaller photo shows a woman stretching in a chair near a window with curtains and a plant. Another smaller photo features a woman with dark hair holding a plant with green leaves and white flowers, smiling. The text at the bottom reads "Alex Ballagh."

Values:

  • Delight of Being, Freedom, Respect, Joy & Personal Growth

Brand words:

  • Alive - feel fully alive & embodied

  • Graceful - calm, regulated & moving in flow.

  • Real - Relatable in approach; magnetising.

Design Translation:

  • Expanded colour palette with a range of tones - lush greens and warmer burnt orange & tan.

  • Elegant font duo with softer lines.

  • Boho-style graphics with a holistic wellness vibe.

The After:

Alex now has that beautiful and effective website thast is strategically designed to convert and sell. Her uplevelled brand style is cohesively integrated throughout the site and combines with a thoughtful user-journey that viewers can navigate with ease.

And it is working! As of 7th January 2026, the click-rate (engagement rate) of Alex’s website has increased by a whopping 77% in a 30 day time period which is incredible.

Line graph showing button interactions from December 9, 2025, to January 7, 2026, with a significant spike around January 4-6, highlighted in yellow.
A long vertically scrolling webpage template for a holistic wellness coach. The page includes sections with images of people relaxing and practicing yoga, client testimonials, programs offered, and results. The design uses earth tones like green, beige, and terracotta, with text overlays and icons.

Web Design Elements

Take a closer look

Woman practicing yoga outdoors in a forest, stretching on a mat.
Web page with promotional content about a risk-free money-back guarantee and a challenge to join, featuring a background with shadowed leaves and a section with a note from Alex.
A website sections highlighting the company's accomplishments, including 168+ women empowered, 20 years in the wellness industry, and 100% positive reviews, with a 'Browse Offerings' button, and parts of the interior of a room with curtains and a per
A webpage with a beige background promoting mental and physical well-being, featuring three sections titled 'Mindset,' 'Nourishment,' and 'Movement,' each with a circular illustration and descriptive text, and a call-to-action button labeled 'Check O
A woman sitting on a chair in front of a white brick wall, smiling and holding a mug, with a laptop on her lap, and green houseplant on her left. To the right, there are three white boxes with text about wellness programs.
A promotional graphic for the Wellness Woven Up Challenge featuring a digital platform with videos, trackers, and tips for wellness, including a laptop and smartphones showing various wellness content.
Testimonial webpage with three women’s photos and quotes on a beige background with white leaf outlines. The text reads "VIBRANT LOOKS GOOD ON THEM" and "Real women, real results," with an 'APPLY FOR COACHING' button at the bottom.
A slide with a green background titled "Let's connect:" featuring three images: a woman sitting on a couch with a mug and phone labeled "Stalk my IG," a woman holding orange slices labeled "Take the quiz," and a woman holding a fern leaf labeled "Lis
A guide with module-by-module breakdown of a wellness program, including sections on moving the body, resetting the system, fueling the vessel, and adding mindful rituals, each with icons and descriptions.
Professional woman with brown hair smiling, wearing a green top, sitting indoors in front of a neutral background and a botanical decor, on a website header promoting coaching services.
Testimonial quote from Belinda about Alex providing bespoke holistic wellness solutions, with subtle quote marks and a minimalist design.
A woman outdoors in forest, pouring hot beverage from a thermos into a cup.
Text on a website with a brown background reading, 'So far this year, I've helped 109 women reclaim their worth and elevate their lives though my coaching programs. Now it's your turn.'
Text promoting wellness and coaching services, with icons and buttons for 'Wellness Mini Challenge,' 'Evolve Group Coaching,' and 'Elevate 1:1 Coaching' on a green background, and a statement about increasing nervous system capacity on a beige backgr
Partial screenshot of a webpage titled 'More about me', with a subtitle about guiding women toward clarity and self-trust. Below, there are three sections with icons: 'Moving my body' with a yoga pose icon, 'Diving deep into the woo' with an eye icon
A woman with brown hair, wearing a black long sleeve shirt, sitting on a sofa, holding a coffee mug, smiling at the camera.

NOT TO BE FORWARD BUT…

Let’s do it, shall we?

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